Novruz — Mall Activation

For Coca-Cola’s Novruz campaigns, I created a range of concepts and visual solutions inspired by the energy, colors, and cultural character of the celebration.

The work was primarily focused on OOH communication, with additional in-store applications developed to extend the campaign across different consumer touchpoints. The concepts explored different creative approaches while maintaining a strong connection to Coca-Cola’s visual identity.

The campaign generated a wide range of distinctive and engaging executions. A curated selection of the strongest concepts and designs is presented here.