New Year — Santa Hat House

A series of festive concepts created for Coca-Cola’s New Year campaigns, turning familiar seasonal elements into distinctive branded experiences.

The creative work included custom-designed Santa-hat-shaped houses, branded Volga cars, festive houses, caravans, and other seasonal installations. I developed the concepts and visual designs from the initial idea through to the final design stage, while also supervising production and ensuring that the physical execution matched the intended creative direction.

The result was a collection of highly recognizable and visually engaging installations that brought Coca-Cola’s New Year identity into real-world environments.