Retail Display

MULTI-BRAND BTL & RETAIL ACTIVATIONS

Developed creative concepts and retail solutions for a diverse portfolio of Mars brands in Azerbaijan, including Lay’s, Cheetos, I AM Tea, MIA, and Bagdan.

The scope of work covered promotional campaign concepts, branded activation stands, in-store displays, product presentation units, and various BTL applications designed for retail environments. Each solution was developed around the individual identity and communication objectives of the respective brand, while maintaining strong visibility and practical product presentation.

From attention-grabbing promotional structures to functional in-store displays, the projects focused on transforming retail spaces into engaging brand touchpoints and creating stronger connections between products and consumers.